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Black lifestyle in Japan - The Asian Teens Who Want to Be Black

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A pale skin resembles beauty in Japan, but that no longer doesn’t count for everyone. Hina lives her life according to the ‘B-style’, or the ‘black lifestyle’. This includes going to the tanning salon regularly to become as dark as American hip hop artists.

vpro Metropolis was a video project by Dutch broadcast organisation vpro, that ran from 2008 to 2015. Metropolis is made by a global collective of young filmmakers and TV producers, reporting on remarkable stories from their own country/city. We made a trip around the globe on one single issue: from local beauty ideals to Elvis impersonators, to what’s it like being gay, or an outcast or a dog in different cultures.

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